Sunday, May 04, 2008

UCC Commercials

Now that the controversy pertaining to Jeremiah Wright has ended, continued, or gone away for now, we can look back at a controversy regarding Reverend Wright's denomination, the United Church of Christ.

The United Church of Christ is a mainline Protestant denomination which formed in 1957 from the union of the Congregational Christian Churches and the Evangelical and Reformed Church. It follows a "congregational" church polity, in which nearly complete autonomy is afforded individual congregations, which would account for the existence of a particular church and pastor outside of the mainstream of Christian thought.

In 2004, the UCC released an ad entitled "Bouncer" and in 2004, an ad named "Ejector," both aimed to emphasize the denomination's commitment to diversity. Both ads were rejected by the three major commercial networks, whether because of they were of an "advocacy" or religious nature. Reports at the time(s) indicated that the commercials would be aired on some cable networks, though I never saw either and am not sure of the outcome.

Still, whatever one's view of the issues involved, these interesting and provocative ads are well worth the viewing. Here is a link, first, to the "bouncer" ad, then to the "ejector" ad.

http://isjusttosay.blogspot.com/2007/12/united-church-of-christ-bouncer.html?showComment=1197218640000

http://technorati.com/videos/youtube.com%2Fwatch%3Fv%3DKRcv9u9x3z8

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